Vendor & ISV Partners · On the roadmap

Turn Your Vendors & ISVs Into a Referral Channel

The vendors and software makers in your stack have leads they can’t serve directly — and you have clients who need their tools. Register those referrals, track co-sold deals, and value them in recurring contract terms. This referral source is on the Elinkages roadmap.

Book a Strategy Call What is an ISV Partner?

Who It's For

Built for MSPs who want their vendor and ISV relationships to send real referral business.

Stack-Centric MSPs

Turn the vendors and software makers in your stack into a referral source — capturing the leads they can't serve directly and sending them yours.

Vendor Relationship Owners

Run joint work with your key vendors — referrals, co-selling, joint events — and actually measure what each one produced in recurring revenue.

vCIO & Solutions Leads

Own which vendors and ISVs you recommend to clients, with the data to prioritize the relationships and the tooling to track referrals both ways.

Everything You Need to Run Vendor Referrals

From the vendor directory to revenue share, every part of the relationship in one place.

Vendor & ISV Directory

A directory of the vendors and ISVs you partner with — what they cover, who your contact is, and which referrals flow each way.

Referral & Co-Sell Attribution

Track which deals a vendor sourced, influenced, or co-sold. Credit recurring revenue to the right side of the relationship so "who brought this in?" stops being an argument.

Joint Pipeline Sharing

A shared pipeline view your vendor's team can actually use — without giving them access to your PSA or CRM. Two-way deal updates, no spreadsheets.

Referral Fees & Revenue Share

Calculate referral fees and recurring revenue share automatically. Pay vendors — or get paid — on a schedule, with audit-grade reporting on both sides.

Vendor Tiers

Rank your vendor and ISV relationships by how much referral business actually flows, and focus your time on the ones that send real recurring revenue.

Partner Onboarding

Standardize how you bring a new vendor or ISV into your referral program — terms, contacts, and how referrals get logged — so a new relationship is productive in days, not quarters.

How It Works

From a handshake to a tracked vendor referral network, in three steps.

Define the Relationships

Set which vendors and ISVs you partner with, referral terms, and the fee or revenue-share structure for each side.

Onboard Vendors & ISVs

Bring partners into the program — agree terms, set the right contacts, and decide how referrals get logged. No Slack-DM coordination required.

Run the Network

Track referrals both ways, co-sourced pipeline, and recurring revenue share. Surface your best vendor partners and put your time where the referrals actually come from.

Vendor Referrals in the Wild

Vendor-Sourced Leads

Your vendors and ISVs regularly get leads they can't serve directly — too small, wrong region, or needing hands-on support. Capture those referrals and turn them into managed-services contracts.

Co-Sell Motions

Joint selling with key vendors — shared pipeline, attribution credit on both sides, and recurring revenue when a co-sold deal lands and renews.

Recommend & Refer

You recommend a vendor's product to a client and implement it; they send clients who need managed IT back to you. Track the referrals and recurring revenue flowing both ways.

Grow Your Vendor Network

Turn your vendor and ISV relationships into a steady referral source, run co-sell motions that actually close, and settle revenue share without monthly spreadsheet reconciliation. This referral source is on the roadmap — book a strategy call to shape it.

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