Tech Partner Channel

Build the Ecosystem Around Your Platform

Recruit ISVs, manage tech alliances, and run co-sell motions in one platform. Integration directory, joint pipeline, revenue share, and tier-gated benefits — without stitching together five tools.

Launch Your Tech Partner Program What is an ISV Partner?

Who It's For

Built for platform teams growing a network of integrations, ISVs, and tech alliances.

Platform Companies

Build an ISV ecosystem around your product. Recruit, onboard, and grow integration partners without spinning up a custom PRM.

Tech Alliance Leads

Run joint GTM with integration partners — co-marketing, co-selling, joint launches — and actually measure what each motion produced.

Ecosystem PMs

Own the integration roadmap, partner-built apps, and developer-facing surface area — with the data to prioritize and the tooling to ship.

Everything You Need to Run an ISV Program

From the integration directory to revenue share, every part of the tech partner motion in one place.

Integration Directory

A branded directory of your tech partners and their integrations — searchable, filterable, and built to drive installs from your own customer base.

Co-Sell Attribution

Track which deals partners sourced, influenced, or co-sold. Credit revenue to the right side of the relationship so attribution arguments end.

Joint Pipeline Sharing

A shared pipeline view your partner sales teams can actually use — without giving them access to your CRM. Two-way deal updates, no spreadsheets.

Revenue Share & Royalties

Calculate OEM revenue share, embedded usage royalties, and marketplace fees automatically. Pay partners on a schedule, with audit-grade reporting.

Tier & Benefit Management

Define ISV tiers (Select, Advanced, Premier) and gate co-sell support, marketing benefits, and revenue share against measurable partner activity.

Partner Onboarding Workflows

Standardize technical certification, marketing review, and legal sign-off so new ISVs go from "interested" to listed in days, not quarters.

How It Works

From program design to a live ecosystem, in three steps.

Open the Program

Set tiers, technical requirements, revenue share terms, and listing criteria. Publish your tech partner application page and start recruiting.

Onboard ISVs

Move applicants through review, integration certification, and marketing launch with a workflow that doesn't require Slack DMs to advance.

Run the Ecosystem

Track installs, co-sourced pipeline, and revenue share. Surface top-performing integrations to your customers; promote partners up the tier ladder automatically.

Tech Partner Motions in the Wild

ISV App Marketplace

Operate your own app marketplace — Salesforce AppExchange or HubSpot App Marketplace style — with partner-built integrations, install metrics, and listing management.

Co-Sell Motions

Joint selling with strategic ISVs — shared pipeline, attribution credit on both sides, and quota incentives for reps who close partner-sourced deals.

Embedded / OEM Deals

Your product embedded inside partner products, sold under their brand. Track usage, calculate royalties, and pay partners on a defensible revenue-share schedule.