When Vik Chadha built partnerships for Backupify, he saw firsthand how difficult it was for SMB SaaS companies to build reseller programs. The tools were either too basic (spreadsheets) or too expensive (enterprise PRM).

"We wanted to build a reseller program but the enterprise solutions started at $50K per year with 6-month implementations. That's insane for a company our size. Elinkages gives SMB SaaS companies a professional reseller platform they can actually afford."

— Vik Chadha, Founder & CEO

Having scaled GlowTouch through strategic partnerships and advised dozens of SaaS companies at Scalable Ventures, Vik saw that reseller programs could drive 30-50% of revenue—but only if companies had the right tools to manage them professionally.

Elinkages emerged from Vik's unique vantage point: understanding what SMB SaaS companies actually need to run reseller programs, without the bloat and complexity of enterprise solutions. The platform provides exactly what's needed: partner onboarding, deal registration, commission tracking, and co-marketing materials.

"Every SaaS company should be able to launch a reseller program, not just the ones who can afford $50K+ enterprise software. Elinkages democratizes reseller program management for SMB SaaS companies."

— Vik Chadha

The platform reflects lessons from helping 100+ companies build partner programs: you need the right tools, but they don't need to be complicated or expensive. Today, Elinkages helps SMB SaaS companies launch professional reseller programs in days, not months.