The referral channel you don't have to build.
We design your referral program, recruit and activate your referral partners, and run it for you — turning client and partner referrals into predictable recurring revenue, without hiring a channel team or wrestling a spreadsheet.
Productized engagements for MSPs — from a 2-week Blueprint to fully managed Concierge. Self-serve software coming soon.
Built for the tools MSPs already use
You Don't Have a Referral Problem. You Have a System Problem.
Most MSPs know client and partner referrals are their best source of new recurring contracts. What they're missing isn't the desire — it's the strategy, the system, and the people to run it.
Sound Familiar?
- Too early for a channel hire: A seasoned channel manager costs $150K+. Too expensive to justify now, too important to keep ignoring.
- No playbook: You're not sure how to activate referral partners, how to structure recurring commissions, or what “good” even looks like.
- No one owns it: Recruiting, onboarding, and managing referral partners falls between the cracks — so it never becomes a priority.
- You tried once and it fizzled: A referral program with no system behind it quietly died. The idea was right; the execution wasn't there.
We Build and Run It For You
From strategy to execution, Elinkages stands up your referral program and runs it — so you win new recurring contracts without adding headcount.
- Strategy, designed and activated: Referral-source prioritization, ideal referral-partner profiles, and a referral GTM plan built for your MSP.
- The system, built for you: Playbooks, recurring commission models, and onboarding workflows on software that tracks every referral and MRR commission from intro to payout.
- The program, run end-to-end: Referral-partner recruitment, onboarding, ops, and reporting — managed by people who've done it before in the MSP channel.
- Software so nothing slips: Referral logging, recurring-MRR commissions, and a give/get partner ledger under the hood — yours to take in-house whenever you're ready.
Start with client referrals. Grow your whole referral network.
We start you with client referrals — the highest-trust source of new contracts — then expand into referral partners, vendors, and your peer MSP network as your program matures.
Client Referrals
Turn happy clients into your best sales channel. Capture every referral, reward it, and track it through to a signed recurring contract.
Learn moreReferral Partners & COIs
vCIOs, accountants, attorneys, and complementary providers who send IT work your way. Recruit them, activate them, and reciprocate.
Learn moreVendor & ISV Partners
The vendors and ISVs in your stack are a two-way referral source. Track introductions both ways and keep the relationship balanced.
Peer MSP Network
Hand off work outside your wheelhouse to trusted peer MSPs — and get the same back. Manage the give/get so it stays fair over time.
The Software Running Underneath
We operate your program on a platform built for it — partner portal, referral tracking, recurring commissions, and an MSP dashboard — so referrals and payouts never slip. Take it in-house whenever you're ready.
Partner Portal
Every referral partner gets a self-service portal to submit referrals, see status, and check earnings in real time.
Learn moreReferral Tracking
Log every referral from clients and partners, and follow it from introduction through to a signed recurring contract.
Learn moreRecurring Commissions
Set recurring or one-time rules — a percent of MRR or a flat fee — and let the system calculate and track payouts automatically.
Learn morePartner Onboarding
Invite referral partners by email and let them accept and onboard themselves. No manual setup or back-and-forth required.
Learn moreMSP Dashboard
See every referral partner, referral, pipeline, and recurring commission in one place — including who is giving versus getting.
Learn moreBilling & PSA Integration
Connect your billing or PSA so commissions trigger on real client payments — no manual reconciliation. On the roadmap.
Learn moreModel Your Referral Economics
Use our free calculators to understand revenue potential and commission structures before you launch.
From First Call to Live Channel in Weeks, Not Quarters
A productized path from strategy to a running referral program — with the option to take the software in-house whenever you're ready.
Book a Strategy Call
We map your ideal clients, referral sources, and goals — and recommend the fastest path to referral-sourced recurring revenue.
Get Your Blueprint
A complete referral program and partner GTM plan, designed and activated for you in 2–4 weeks.
We Build the System
Playbooks, recurring commission models, onboarding workflows, and the software — all set up and ready to run.
We Run & Optimize
Referral-partner recruitment, onboarding, ops, and reporting — managed and tuned every month so referrals keep turning into contracts.
Why We Start You With Referrals
Referred clients convert faster, spend more, and stay longer — which is why it's the first channel we build for MSPs. The data backs it up.
of B2B buyers trust peer referrals over any other source
Edelman Trust Barometer
higher conversion rate from referred leads vs. cold outreach
Wharton School of Business
higher lifetime value from customers acquired through referrals
Harvard Business Review
Ready to Build Your Referral Channel?
Book a strategy call and we'll map the fastest path to referral-sourced recurring revenue — designed, built, and run for you, with software underneath. Prefer to run it yourself? Join the software waitlist.