Partner growth for SMB SaaS

The partnerships team you don't have to hire.

We design your partner strategy, build the playbooks, and run the program for you — from referrals to resellers. Get a partner channel producing pipeline without hiring a partnerships team or buying enterprise software.

Book a Strategy Call

Productized engagements — from a 2-week Blueprint to fully managed Concierge. Self-serve software coming soon.

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Works with the tools you already use

StripeHubSpot

You Don't Have a Partnerships Problem. You Have a Capacity Problem.

Most SMB SaaS teams know referrals and partners could drive real pipeline. What they're missing isn't the desire — it's the strategy, the system, and the people to run it.

Sound Familiar?

  • Too early for a partnerships hire: A seasoned partner leader costs $150K+. Too expensive to justify now, too important to keep ignoring.
  • No playbook: You're not sure which channel to start with, how to structure commissions, or what “good” even looks like.
  • No one owns it: Recruiting, onboarding, and managing partners falls between the cracks — so it never becomes a priority.
  • You tried once and it fizzled: A referral program with no system behind it quietly died. The idea was right; the execution wasn't there.

We Build and Run It For You

From strategy to execution, Elinkages stands up your partner channel and operates it — so you get pipeline without adding headcount.

  • Strategy, designed and activated: Channel prioritization, ideal partner profiles, and a partner GTM plan built for your stage.
  • The system, built for you: Playbooks, commission models, and onboarding workflows on software that tracks every referral from click to payout.
  • The program, run end-to-end: Partner recruitment, onboarding, ops, and reporting — managed by people who've done it before.
  • Software so nothing slips: Tracking links, automated commissions, and Stripe payouts under the hood — yours to take in-house whenever you're ready.
Partnership Channels

Start with referrals. Grow into every channel.

We start you with referrals — the highest-converting channel — then expand into affiliates, creators, and co-marketing as your program matures.

Available now

Referral Partners

Invite partners, give them tracking links, and let them refer customers. Track every referral from introduction to paid conversion.

Learn more
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Coming soon

Affiliate Programs

Performance-based affiliate channel with tracking links, automated commissions, and a self-service partner portal.

Coming soon

Creator & Influencer

Partner with creators who reach your audience. Onboard, track content performance, and pay on results.

Coming soon

Co-Marketing Hub

Run joint campaigns with strategic partners. Shared content, co-branded assets, lead attribution, and campaign analytics.

From First Call to Live Channel in Weeks, Not Quarters

A productized path from strategy to a running partner program — with the option to take the software in-house whenever you're ready.

1

Book a Strategy Call

We map your ICP, channels, and goals — and recommend the fastest path to partner-sourced pipeline.

2

Get Your Blueprint

A complete partner strategy and GTM plan, designed and activated for you in 2–4 weeks.

3

We Build the System

Playbooks, commission models, onboarding workflows, and the software — all set up and ready to run.

4

We Run & Optimize

Partner recruitment, onboarding, ops, and reporting — managed and tuned every month so the channel keeps producing.

Why We Start You With Referrals

Referred customers convert faster, spend more, and stay longer — which is why it's the first channel we build. The data backs it up.

78%

of B2B buyers trust peer referrals over any other source

Edelman Trust Barometer

3–5x

higher conversion rate from referred leads vs. cold outreach

Wharton School of Business

16%

higher lifetime value from customers acquired through referrals

Harvard Business Review

Ready to Build Your Partner Channel?

Book a strategy call and we'll map the fastest path to partner-sourced pipeline — designed, built, and run for you, with software underneath. Prefer to run it yourself? Join the software waitlist.

Book a Strategy Call