Resources for Building Your Reseller Program
Everything you need to launch and scale a successful SaaS reseller program. Free guides, templates, and tools designed for SMB SaaS companies.
Getting Started Guides
Tools & Calculators
- → Reseller Program ROI Calculator
Calculate potential revenue from resellers
- → Commission Calculator
Model different commission structures
Templates (Coming Soon)
- • Reseller Agreement Template
- • Commission Structure Template
- • Partner Onboarding Checklist
- • Deal Registration Form
- • Partner Training Materials
Key Topics for SaaS Reseller Programs
Essential knowledge for building successful reseller channels
Partner Onboarding
Learn how to efficiently onboard new resellers and get them productive quickly.
- • Self-service onboarding portals
- • Training and certification programs
- • Sales enablement materials
- • Technical documentation
Deal Registration
Protect your resellers and prevent channel conflict with proper deal registration.
- • Registration workflows
- • Territory management
- • Conflict resolution
- • Lead protection periods
Commission Management
Set up commission structures that motivate resellers while protecting margins.
- • Tiered commission structures
- • Recurring vs. one-time payments
- • Performance incentives
- • Automated calculations
Performance Tracking
Monitor reseller performance and identify opportunities for growth.
- • Key performance metrics
- • Partner scorecards
- • Pipeline visibility
- • Revenue attribution
Frequently Asked Questions
What's the difference between resellers and affiliates?
Resellers typically handle the full sales cycle, provide customer support, and may bundle your product with services. Affiliates primarily generate leads through marketing and earn commissions on referrals.
How many resellers should I start with?
Start with 3-5 quality resellers to refine your program before scaling. Focus on partners who understand your target market and have existing relationships with potential customers.
What commission should I offer resellers?
SaaS reseller commissions typically range from 20-40% of revenue. Consider factors like deal size, support requirements, and whether you're paying on first-year or lifetime value.
Do I need special software to manage resellers?
While you can start with spreadsheets, dedicated reseller management software like Elinkages becomes essential as you scale beyond 5-10 partners to handle deal registration, commissions, and reporting efficiently.
Ready to Launch Your Reseller Program?
Get everything set up in 7 days with Elinkages