Partnership Revenue Calculator

Calculate the Revenue Potential of Your SaaS Reseller Program

Model different scenarios to understand how many partners you need, expected revenue, commission costs, and ROI compared to direct sales.

Your Inputs

1100
0.510
$500$50,000
10%50%
6 mo60 mo
$500$10,000
1 mo12 mo

💡 How to Use This Calculator

  • • Adjust the sliders to match your business model
  • • See real-time revenue projections and ROI calculations
  • • Compare partner channel costs vs. direct sales costs
  • • Export your results for team discussions
  • • Model different growth scenarios

Annual Revenue (Year 1)

$0

CAC Savings vs Direct

$0

ROI

0.0%

Payback Period

0.0 mo

Revenue Breakdown

Monthly Partner Revenue$0
Total Deals per Month20
Monthly Commission Costs-$0
Net Monthly Revenue$0

Annual Projections:

Year 1 Revenue:$0
Year 2 Revenue (+20%):$0
Year 3 Revenue (+44%):$0

Cost Comparison: Partners vs. Direct Sales

Direct Sales CAC (Annual)

$0

Cost if you sold all deals directly

Partner Commissions (Annual)

$0

Total commission payments to partners

Annual Savings

$0

CAC savings by using partners instead of direct sales

Return on Investment

0.0%

ROI on your partner program investment

Ready to Launch Your Partner Program?

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📊 Industry Benchmarks

  • • Average partner closes 1-3 deals/month
  • • Typical commission: 20-40% of ACV
  • • Top partners generate 30-50% of total revenue
  • • Time to productivity: 2-6 months
  • • Partner CAC: 40-60% lower than direct

💡 Optimization Tips

  • • Start with 5-10 quality partners, not 50 mediocre ones
  • • Focus on partners in complementary markets
  • • Offer tiered commissions to reward top performers
  • • Provide excellent onboarding and enablement
  • • Track partner health scores monthly

Frequently Asked Questions

How accurate are these projections?

These are estimates based on industry benchmarks. Actual results vary based on your product, market, partner quality, and enablement efforts. Use this as a planning tool, not a guarantee.

What commission rate should I offer?

Most SaaS companies offer 20-40% commissions. Lower-touch products can offer less (15-25%), while complex enterprise solutions may offer more (30-50%). Consider your margins and deal complexity.

How many partners do I need to start?

Start with 3-5 quality partners to validate your program before scaling. Focus on partners with existing customer relationships in your target market.

How long until partners become productive?

Typical time-to-first-deal is 2-6 months depending on product complexity and partner experience. Strong onboarding and enablement can reduce this to 30-90 days.