Community & Local Referrers · On the roadmap
Tap the Local Community That Vouches for You
MSP buyers pick on trust — a recommendation from a peer group, chamber, or local business carries more weight than any ad. Track those referral relationships, reward results in recurring revenue, and keep them active. This referral source is on the Elinkages roadmap.
Who It's For
Built for MSPs that want to harness the trust of their local and vertical community.
Community-Active MSPs
Run referral relationships with peer groups and local businesses without juggling spreadsheets, texts, and manual thank-you transfers.
Vertical-Focused MSPs
Partner with the associations, user groups, and trade bodies that already have your target clients' trust.
Locally-Rooted MSPs
Reach a tight geography or vertical through the community organizations and local businesses that own the conversation in your market.
Manage Community Referrals End-to-End
From onboarding to payout, every referrer relationship lives in one place.
Referrer Onboarding
A simple portal where community and local referrers join, agree terms, and get what they need to send introductions -- all self-service.
Referral Tracking
Track introductions from chambers of commerce, peer groups, and local partners. See which relationships drive new clients and recurring revenue.
Performance-Based Rewards
Reward referrers based on results -- new clients and recurring contract value generated, not impressions. Align incentives with actual business outcomes.
Referral Briefs
Share a simple brief -- who you're a fit for, talking points, and how to make the introduction -- so every referrer sends the right kind of client.
Referral Toolkit
Share your one-pager, logo, and approved messaging. Referrers grab what they need to introduce you without back-and-forth requests.
Referrer Analytics
Compare referrers by introductions, conversion rate, and recurring revenue generated. Double down on the relationships that work and invest your time well.
How It Works
Launch your community referral program in three straightforward steps.
Find & Onboard
Invite community and local referrers to your portal. They join, agree terms, and get their referral briefs in minutes.
Brief & Stay in Touch
Share referral briefs and your toolkit. Track every introduction they send and keep the relationship warm.
Reward on Results
Rewards calculate automatically based on new clients and recurring revenue. Thank referrers for results, not just goodwill.
Real-World Use Cases
Chambers & Peer Groups
Local chambers of commerce and peer business groups regularly field "who handles your IT?" Make it easy for them to send those introductions and track what each one is worth.
Trade & Vertical Associations
Work with the associations your target clients belong to. Move from a sponsorship line item to a tracked referral relationship that aligns incentives with outcomes.
Complementary Local Businesses
Web designers, telecom agents, and office-equipment vendors serve the same clients you do. Track the introductions that flow between you and reward the ones that land.
Start Community Referrals
The community that already vouches for you can become a steady referral source. This referral source is on the roadmap — book a strategy call to shape it, and start with client referrals today.
Explore More
Explore related content to learn more
Centers of Influence: Referral Marketing for MSPs
Build COI relationships that become a steady referral source
Introducers & Commission Referrers
Reward introducers who send new clients for a commission (on the roadmap)
Joint Marketing
Run joint events and campaigns with referral partners (on the roadmap)
Advanced Analytics
Measure referrer performance with granular attribution data