Co-Marketing Channel
Grow Faster Together
The best SaaS partnerships are built on shared audiences and mutual value. Plan, execute, and measure co-marketing campaigns with partners -- all from one platform.
Who It's For
Built for SaaS companies that want to multiply reach by partnering with complementary products.
SaaS with Complementary Products
You integrate with other tools your customers use. Co-marketing lets you tap into each other's audiences for mutual growth.
Integration Partners
Your products work better together. Co-marketing campaigns help both sides drive adoption of the joint solution.
Ecosystem Players
You operate in a larger ecosystem and want to amplify your presence through strategic partnerships with complementary vendors.
Everything You Need for Co-Marketing
Plan together, execute together, and measure the results -- without the chaos.
Joint Campaign Manager
Plan campaigns collaboratively with partner teams. Shared timelines, task assignments, and approval workflows keep everyone aligned.
Shared Content Library
A collaborative space where both teams upload, review, and approve marketing assets. Version control and permissions built in.
Co-Branded Asset Builder
Generate co-branded landing pages, email templates, and social graphics automatically. Both logos, both audiences, one click.
Lead Attribution & Sharing
Track which partner drove each lead. Share qualified leads securely with clear ownership rules and follow-up workflows.
Joint Webinar Support
Coordinate co-hosted webinars from promotion to follow-up. Shared registration pages, split attendee lists, and joint nurture sequences.
Campaign Analytics
Measure the ROI of every co-marketing campaign. See leads generated, pipeline created, and revenue influenced by each partnership.
How It Works
Go from partner handshake to measurable campaign results in three steps.
Find Partners
Identify complementary SaaS companies in your ecosystem. Invite them to your co-marketing hub and define shared goals and audiences.
Plan Campaigns
Collaborate on campaign strategy, timelines, and assets. Use co-branded templates and shared content libraries to move fast.
Execute & Measure
Launch joint webinars, co-authored content, and shared campaigns. Track every lead, attribute revenue, and prove ROI for both sides.
Real-World Use Cases
Joint Webinars
Host co-branded webinars that tap into both audiences. Shared registration pages, split follow-up lists, and joint nurture campaigns after the event.
Co-Authored Content
Publish joint ebooks, case studies, and blog posts that demonstrate the value of using both products together. Double the distribution, double the leads.
Integration Launches
Coordinate launch campaigns for new integrations. Joint announcements, shared landing pages, and cross-promotion to both customer bases.
Start Co-Marketing
Your next best marketing campaign is a partnership away. Plan, execute, and measure co-marketing campaigns that grow both businesses.
Explore More
Explore related content to learn more