Joint Marketing · On the roadmap
Grow Faster Together
The best MSP partnerships are built on shared clients and mutual value. Plan, run, and measure joint events and campaigns with your referral partners — a warm-up engine for the introductions that follow. This referral source is on the Elinkages roadmap.
Who It's For
Built for MSPs that want to multiply reach by partnering with complementary providers and referral partners.
MSPs With Vendor Partners
You implement other companies' tools for clients. Joint marketing lets you tap into each other's audiences and warm up referrals both ways.
MSPs With Referral Partners
You and your referral partners serve the same kinds of clients. Joint campaigns help both sides surface introductions worth making.
Community-Active MSPs
You operate in a local or vertical community and want to amplify your presence through joint events and content with complementary providers.
Everything You Need for Joint Marketing
Plan together, execute together, and measure the results -- without the chaos.
Joint Campaign Manager
Plan events and campaigns collaboratively with partner teams. Shared timelines, task assignments, and approval workflows keep everyone aligned.
Shared Content Library
A collaborative space where both teams upload, review, and approve marketing assets. Version control and permissions built in.
Co-Branded Asset Builder
Generate co-branded landing pages, email templates, and one-pagers automatically. Both logos, both audiences, one click.
Referral Attribution & Sharing
Track which partner an introduction came from. Share qualified referrals securely with clear ownership rules and follow-up workflows.
Joint Event Support
Coordinate co-hosted lunch-and-learns and webinars from promotion to follow-up. Shared registration pages, split attendee lists, and joint follow-up.
Campaign Analytics
Measure the ROI of every joint effort. See referrals generated, pipeline created, and recurring revenue influenced by each partnership.
How It Works
Go from partner handshake to measurable campaign results in three steps.
Find Partners
Identify complementary providers and referral partners in your market. Invite them to your joint marketing hub and define shared goals and audiences.
Plan Campaigns
Collaborate on campaign strategy, timelines, and assets. Use co-branded templates and shared content libraries to move fast.
Execute & Measure
Run joint events, co-authored content, and shared campaigns. Track every referral, attribute recurring revenue, and prove ROI for both sides.
Real-World Use Cases
Joint Lunch-and-Learns
Host co-branded events and webinars that tap into both audiences. Shared registration pages, split follow-up lists, and joint follow-up after the event.
Co-Authored Content
Publish joint guides, case studies, and blog posts that demonstrate the value of working with both providers together. Double the distribution, double the referrals.
New Service Launches
Coordinate launch campaigns for a new service or vendor partnership. Joint announcements, shared landing pages, and cross-promotion to both client bases.
Start Joint Marketing
Your next best referral source is a partnership away. This referral source is on the roadmap — book a strategy call to shape it, and start with client referrals today.
Explore More
Explore related content to learn more
Co-Marketing Strategy Guide
Complete 2026 guide to joint marketing strategy
Community & Local Referrers
Tap the local businesses and communities that refer you work (on the roadmap)
Client & Partner Referrals
Turn happy clients and partners into your most effective growth channel
Ecosystem-Led Growth Strategy
How partner relationships drive compounding, recurring growth
Advanced Analytics
Measure partnership ROI with granular attribution data
Partner Portal Software Guide
How partner portals power multi-channel partnerships