Best SaaS Reseller Programs 2025: Complete Comparison Guide

SaaS reseller programs offer lucrative opportunities to earn recurring revenue by selling established software solutions. Whether you're an agency, consultant, or entrepreneur looking to add new revenue streams, choosing the right reseller program is critical to your success.

In this comprehensive guide, we'll compare 18 of the best SaaS reseller programs in 2025, including commission structures, program requirements, support levels, and ideal fit. Plus, we'll show you how to launch your own reseller program if you're a SaaS vendor.

What is a SaaS Reseller Program?

A SaaS reseller program (also called a partner program or channel program) allows individuals and companies to sell a software vendor's product to their own customers in exchange for commissions or revenue share. Unlike affiliate programs that simply refer leads, resellers typically take on more responsibility including sales, customer onboarding, and ongoing support.

Why Join a SaaS Reseller Program?

• Recurring revenue: Earn ongoing commissions for as long as customers remain active
• Lower risk: Sell proven products instead of building your own software
• Faster time to market: Start selling immediately with existing products
• Higher margins: Reseller commissions (20-40%) beat affiliate rates (5-20%)
• Customer ownership: Build your own customer base and relationships
• Add-on services: Bundle with consulting, implementation, training, and support

Best SaaS Reseller Programs 2025: Quick Comparison

Detailed Program Reviews

1. HubSpot Partner Program

Category: CRM, Marketing Automation, Sales Software

Commission Structure:

• 20% recurring commission for life of customer
• Tiered bonuses: 3-8 deals = 3% bonus, 9-19 deals = 7% bonus, 20+ deals = 10% bonus
• Average deal size: $500-5,000/month

Requirements:

• Complete HubSpot Academy certifications
• Minimum of 2-3 successful implementations recommended
• Agency or consultant with existing client base

Best For: Marketing and sales agencies already serving SMB and mid-market companies. HubSpot's comprehensive platform allows you to bundle with strategy, implementation, and ongoing services.

Pros: Strong brand recognition, comprehensive training, high-value deals, recurring revenue

Cons: Competitive market, requires significant product expertise, long sales cycles

2. ActiveCampaign Certified Consultant Program

Category: Email Marketing, Marketing Automation

Commission Structure:

• 20% recurring commission (standard tier)
• 30% recurring commission (elite tier - 50+ active customers)
• Average customer value: $50-500/month

Requirements:

• Pass ActiveCampaign certification exam
• Minimum 10 active customers to reach elite tier
• Maintain 90% customer retention rate

Best For: Email marketing specialists, automation consultants, and agencies serving small businesses and e-commerce brands.

Pros: Easy to reach elite tier (30% commission), strong product, excellent support

Cons: Lower average deal size compared to enterprise platforms, competitive space

3. Semrush Affiliate & Reseller Program

Category: SEO, Content Marketing, Competitive Research

Commission Structure:

• 40% of first payment (one-time)
• $200 for trials that convert to paid
• $10 for new trial sign-ups
• Subscription prices: $129.95-$499.95/month

Requirements:

• No formal requirements to join
• Recommended: SEO or digital marketing experience
• Active website or social media presence

Best For: SEO agencies, content marketers, and digital marketing consultants who regularly recommend SEO tools to clients.

Pros: High commission rate (40%), well-known brand, easy to promote

Cons: One-time commission only (not recurring), competitive market

4. Freshworks Partner Program

Category: Customer Service, CRM, IT Service Management

Commission Structure:

• 20% recurring commission (referral partner)
• 25% recurring commission (reseller partner)
• Average deal size: $500-2,000/month

Requirements:

• Referral partner: No minimum requirements
• Reseller partner: Demonstrate sales capability and customer base
• Complete product training and certification

Best For: IT consultants, MSPs, and business consultants working with SMBs who need helpdesk or CRM solutions.

Pros: Multiple product lines to sell, solid recurring commissions, good partner support

Cons: Moderate deal sizes, requires technical knowledge for some products

5. Wix Partners Program

Category: Website Builder, E-commerce

Commission Structure:

• Up to $100 per premium plan sale
• Tiered based on monthly sales volume
• Additional bonuses for high performers

Requirements:

• Complete Wix Playground training
• Build portfolio of Wix sites
• Agency or freelancer status recommended

Best For: Web designers, web developers, and agencies building websites for small businesses and entrepreneurs.

Pros: Easy to use platform, fast implementations, good margins on website projects

Cons: One-time commissions (not recurring), lower tech credibility vs. custom development

6. GetResponse Affiliate & Partner Program

Category: Email Marketing, Marketing Automation, Webinars

Commission Structure:

• 33% recurring commission for life
• Bounty option: $100-150 per sale (one-time)
• Average customer value: $15-300/month

Requirements:

• Free to join, no minimum requirements
• Recommended: Email marketing or digital marketing experience
• Active marketing presence (blog, social media, email list)

Best For: Digital marketing consultants, email marketers, and agencies serving small to medium businesses.

Pros: High recurring commission (33%), lifetime payouts, multiple product lines

Cons: Smaller average deal sizes, competitive email marketing space

7. Zoho Partner Program

Category: Business Applications Suite (CRM, Finance, HR, etc.)

Commission Structure:

• 20% recurring commission on all sales
• Revenue-based tiers: Silver, Gold, Platinum
• Deal registration protection

Requirements:

• Complete Zoho product certifications
• Minimum revenue targets for tier advancement
• Demonstrate implementation capabilities

Best For: Business consultants and system integrators working with SMBs who need comprehensive business software suites.

Pros: Broad product portfolio (45+ apps), good margins, strong international presence

Cons: Complex product suite requires significant learning, can be overwhelming for new partners

8. LiveChat Partner Program

Category: Live Chat, Help Desk, Customer Communication

Commission Structure:

• 20% recurring commission for lifetime of customer
• Average customer value: $16-50/month per license
• Additional margins for bundled services

Requirements:

• Free to join
• Recommended: Experience with e-commerce or customer service
• Partner training available but not mandatory

Best For: E-commerce agencies, customer service consultants, and web developers serving online businesses.

Pros: Easy to implement, recurring revenue, good brand reputation

Cons: Lower per-customer revenue, requires volume to be profitable

How to Choose the Right SaaS Reseller Program

Selecting the best reseller program depends on your expertise, target market, and business model. Consider these factors:

1. Your Existing Expertise & Audience

Choose programs that align with your current skills and customer base. If you're a marketing agency, HubSpot or ActiveCampaign makes sense. If you serve e-commerce clients, consider Shopify, LiveChat, or email marketing tools.

2. Commission Structure

Evaluate both rate and duration:

• Recurring commissions (20-40%): Lower rates but lifetime value (Best for long-term income)
• One-time commissions (40-50%): Higher rates but no recurring revenue (Best for quick cash flow)
• Hybrid models: Upfront bonus + recurring (Best of both worlds)

3. Average Deal Size

Consider the typical customer value. Enterprise tools (Salesforce, HubSpot) have higher deal sizes but longer sales cycles. SMB tools (GetResponse, LiveChat) have lower deal sizes but faster sales.

4. Program Support & Resources

Look for programs offering:

• Dedicated partner manager
• Sales enablement materials (decks, demos, case studies)
• Technical training and certification
• Deal registration to protect your leads
• Co-selling and co-marketing opportunities
• Partner portal for deal tracking and commission reports

5. Brand Recognition & Market Position

Well-known brands (HubSpot, Shopify, Zoom) are easier to sell but more competitive. Emerging tools may offer better margins and less competition but require more education.

Tips for Success as a SaaS Reseller

1. Start with 1-2 Programs

Don't spread yourself thin. Master one or two complementary programs before expanding. Deep expertise sells better than surface-level knowledge of many tools.

2. Bundle with Services

The real money is in services, not just software commissions. Offer implementation, training, strategy, and ongoing management. This increases your total revenue per customer 3-5x.

3. Focus on Customer Success

Your recurring commissions depend on customer retention. Provide excellent onboarding and ongoing support. Check in proactively. Customers who get value stay longer.

4. Build Case Studies

Document your customer wins. Real results and testimonials dramatically increase conversion rates. Aim for 3-5 strong case studies per product you sell.

5. Get Certified

Complete vendor certifications and training programs. Certified partners often get preferred placement, better support, and higher customer trust.

Should You Launch Your Own SaaS Reseller Program?

If you're a SaaS vendor reading this guide, you might be wondering whether to launch your own reseller program. Here's when it makes sense:

Traditionally, launching a reseller program required expensive PRM (Partner Relationship Management) software costing $50,000-100,000+ annually, plus 6-12 months of implementation.

Modern alternatives like Elinkages let you launch a complete reseller program in 7 days with:

• Partner portal for onboarding and resources
• Deal registration to protect partner leads
• Automated commission tracking and payments
• Partner performance analytics
• Training and certification management

Instead of $50K+ per year, you can get started for a fraction of the cost and scale as your program grows.

Conclusion: Finding Your Best SaaS Reseller Program

The best SaaS reseller program for you depends on your expertise, target market, and business goals. Marketing agencies should consider HubSpot or ActiveCampaign. SEO consultants might prefer Semrush. E-commerce agencies could focus on Shopify and LiveChat.

Remember these key principles:

• Start focused: Master 1-2 programs before expanding
• Prioritize fit: Choose programs aligned with your audience
• Value recurring revenue: Lifetime commissions build sustainable income
• Bundle services: Software commissions are good, services revenue is better
• Focus on success: Happy customers renew and refer

Whether you're joining existing programs or launching your own, the SaaS reseller model offers significant opportunities for recurring revenue and business growth in 2025.